Black Friday 2025 delivered a signal that crypto payments and especially stablecoins are becoming a meaningful component of retail checkout. What started as isolated pilots in previous years has now evolved into measurable commercial activity. Retailers saw rising volumes, strong engagement from crypto-ready shoppers, and early indications that alternative payment rails can support higher-margin transactions during the biggest sales event of the year.

A Record Shopping Window Sets the Stage

Global Black Friday online spending once again reached multi-billion-dollar levels, reinforcing why retailers seek any operational edge during this period. Industry trackers reported significant e-commerce traffic growth compared with 2024, with conversion rates improving as payment options diversified. Crypto payments benefited directly from this environment. Stablecoin rails, already expanding across fintech apps and digital wallets in 2025, aligned well with the surge in promotional traffic and the need for fast, low-friction settlement.

According to aggregated crypto commerce data from payment processors and research desks, stablecoin transactions during Black Friday week increased markedly year-over-year. The strongest activity came from electronics, gaming, fashion, and travel retailers, all categories with digitally native shoppers who often hold balances on crypto wallets or exchanges.

Retailers Shift Toward Practical Use Cases

Large merchants approached crypto differently this year. Instead of considering it an experimental payment method, several treated it as a cost-optimization tool and a conversion lever. This aligns with broader trends observed throughout 2025: companies including Walmart, Amazon, and global retail groups explored stablecoin-based settlement initiatives to reduce interchange exposure and accelerate payout cycles. While these programs vary in scope, they share a common objective, improving unit economics at scale.

During Black Friday, the benefits of this mindset became more visible. Retailers running controlled pilots reported higher checkout completion among crypto-ready customers, reduced payment friction for cross-border shoppers, and improved settlement visibility compared to card-based rails.

Three Drivers Behind the 2025 Black Friday Spike

1. Checkout Completion Improvements
Crypto-native consumers are typically well-capitalized in stablecoins on exchanges or self-custody wallets. When presented with a direct payment path during Black Friday, these shoppers demonstrated higher conversion rates than those funneled through traditional cards. The absence of card declines, 3-D Secure interruptions, or FX uncertainty translated into smoother checkout sessions during peak traffic periods.

2. Cost and Settlement Efficiency
Stablecoin settlement offered clear advantages in high-volume shopping windows. Retailers noted lower chargeback risk, faster reconciliation for international orders, and fewer payment failures during promotional spikes. For categories with thin margins, consumer electronics being a prime example. A small reduction in processing costs scaled meaningfully across Black Friday volumes.

3. Wallet-Based Promotions and Incentives
Several retailers used wallet-integrated promotions to encourage payment adoption. Examples included instant price reductions, loyalty credits issued directly on-chain, or priority fulfillment for crypto-based transactions. These incentives proved effective at engaging high-value customers who follow digital payment trends closely.

Stablecoins Dominate the Mix

Stablecoins accounted for the majority of crypto payments during Black Friday 2025. Their dollar-pegged structure reduced volatility concerns and made them easier to integrate into existing accounting systems. Fintech platforms, including exchanges, super-apps, and branded wallets, reported heightened stablecoin outflows attributed specifically to Black Friday campaigns.

This dynamic highlighted the role of stablecoins as a bridge between digital balance holdings and mainstream retail spending. Consumers accustomed to earning yield, receiving payouts, or storing liquidity in stablecoins found it natural to deploy those balances during Black Friday discounts.

A Broader Industry Shift

Beyond immediate payment activity, Black Friday 2025 reflected a broader change in how retailers plan their digital commerce strategies. Crypto settlement is increasingly considered in discussions around:

• Cross-border cost optimization
  
• Faster treasury operations
  
• App-based loyalty experiences
  
• Reducing reliance on card networks during high-volume seasonal events
  

Fintech partners that support stablecoin acceptance; including processors, wallet platforms, and commerce infrastructure providers, reported strong retailer interest throughout Q4.

What Retailers Can Learn From 2025

1. Add stablecoin checkout early in the shopping season.
Customers respond well when payment options are available before peak promotion days.

2. Build incentives around wallet behavior, not speculative themes.
On-chain credits, settlement-based rewards, and real-time confirmations matter more than thematic campaigns.

3. Track conversion and settlement metrics with the same rigor as card-based analytics.
Data from 2025 shows that crypto payments deliver measurable operational lifts when monitored correctly.

Conclusion

Black Friday 2025 showed that crypto payments can no longer be ignored as marginal volume. Retailers that activated stablecoin rails captured incremental revenue, reduced operational costs, and built stronger engagement with digitally fluent shoppers. As global commerce keeps evolving toward faster, more efficient payment infrastructures, the role of crypto settlement in major retail events will continue to expand. Not as a trend, but as a practical business tool.

Ready to explore how your brand can tap into the crypto-wallet economy?

→ Contact our team to discuss your business opportunity.

Discover more insights in our latest report:

→ Download our latest State of Crypto Commerce & Payments to explore the data and insights shaping this new retail frontier.

 Explore further insights to turn this moment into action for your brand:

• Transform your non-traditional traffic into revenue via turning crypto-savvy traffic into revenue.
• Discover how your team can benefit from crypto-wallet intelligence for CRM teams.
• Learn how to build a wallet-native funnel for e-commerce growth that captures and converts crypto-wallet audiences.
• Understand how to activate and measure these audiences with crypto-wallet scoring in retail & luxury.

The post Crypto Payments Surge During Black Friday 2025 appeared first on Absolute Labs WRM™.

Every day, high-value crypto-wallet visitors visit your website and leave without a trace. They don’t log in, fill out forms, or subscribe to your newsletter, yet they may represent your most valuable potential buyers. Detecting and activating high-value crypto-wallet visitors allows brands to recognize these individuals, gain their consent, enrich their profiles, and turn them into engaged, high‑value customers.

1. The Blind Spot: High‑Value Visitors You Can’t See

In traditional analytics, anonymous traffic is just that, anonymous. You can see sessions and behaviors, but not who these visitors are or their potential value.

This creates a major gap for brands in luxury, travel, fashion, and gaming:

• High-value crypto-wallet visitors browse anonymously, avoiding logins or sign-ups.
• Frictionless explorers won’t engage with loyalty programs or form fills on their first visit.
• Lost opportunities: Without knowing who they are, you can’t deliver tailored experiences or move them toward conversion.

Why it matters:
If you can’t identify your highest‑value visitors, your personalization and acquisition strategies are incomplete, and your competitors may capture them first.

2. From Anonymous to VIP: The Step‑by‑Step Process to Detect and Engage High-Value Crypto-Wallet Visitors

Here’s how brands can transform anonymous traffic into actionable, high‑value customer profiles:

Step 1: Detect crypto‑wallet connections

Using the Absolute SDK, detect when a visitor with an active crypto‑wallet lands on your website or mobile app. This happens passively, without requiring login or disrupting the user experience.

Step 2: Request consent

Through a wallet‑connect interaction, request explicit consent to access the identity of the crypto‑wallet. This step verifies ownership, ensures compliance, and signals that you’re offering value in exchange (e.g., access to exclusive content or experiences).

Step 3: Enrich and score

Once consent is granted, enrich the profile with actionable insights:

• Buying power (estimated liquidity)
• Digital asset categories (e.g., fashion, travel, gaming)
• Engagement level (frequency, diversity of activity)

Assign a score based on these signals to prioritize engagement.

Step 4: Activate

Use these enriched, scored profiles to push personalized offers, VIP invitations, or exclusive experiences, increasing the likelihood of conversion.

Step 5: Measure & refine

Leverage Absolute SDK dashboards to track performance, refine scoring, and continuously improve segmentation strategies.

3. Scoring Crypto‑Wallet Visitors: A Practical Framework

To help teams prioritize, here’s a simplified scoring model for evaluating high-value crypto-wallet visitors, combining buying power, activity, and relevance.

Why it matters: Scoring ensures your teams focus resources on the most valuable opportunities, increasing ROI from every campaign.

4. Real‑World Use Cases: From Detection to Engagement

• Luxury retail: A fashion house detected that 7% of anonymous traffic consisted of crypto‑wallet visitors with high buying power. They launched a token‑gated exclusive drop, driving 3x higher conversion rates from this segment.
• Hospitality: A global hotel chain identified crypto‑wallet profiles with strong engagement in travel‑oriented Web3 ecosystems. They offered these visitors early access to a premium loyalty tier, achieving 2.4x higher sign‑up rates.
• Ecommerce: A beauty retailer enriched crypto‑wallet profiles with asset categories related to digital collectibles, pushing personalized product bundles that delivered +18% AOV uplift.

5. Best Practices for Success

• Create value exchanges: Visitors are more likely to connect their crypto‑wallets when there’s a tangible benefit (exclusive access, personalized offers).
• Integrate with your CRM/CDP: Push enriched data into Salesforce, Adobe, or similar platforms for a unified customer view.
• Segment smartly: Go beyond generic categories, build personas (e.g., “Luxury Collectors,” “Digital‑First Travelers”) to inform campaigns.
• Test & iterate: Use dashboards to refine scoring and adjust your engagement tactics based on real‑time insights.

Conclusion

Detecting and activating high-value crypto‑wallet visitors bridges one of the biggest gaps in digital commerce. It allows you to recognize high‑value individuals earlier, enrich their profiles with actionable insights, and engage them with relevant, high‑impact offers.

In a privacy‑first digital economy, this capability gives you the competitive edge to turn anonymous traffic into your next VIPs.

Curious to know how many high‑value crypto‑wallet visitors are already coming to your site?
Download our latest State of Crypto Commerce & Payments report for the latest data and insights.

Continue the series CRM Enrichment in the Web3 Era:

• Part 1: From Signals to Strategy – Discover the foundations of crypto-wallet intelligence.
• Part 3: Segment Smarter – Learn how to build advanced segmentation strategies.
• Part 4: CRM 3.0 – See how crypto-wallet data integrates into next-generation CRM systems.

The post From Anonymous to VIP: How to Detect and Engage High‑Value Crypto‑Wallet Visitors appeared first on Absolute Labs WRM™.

Crypto-wallet intelligence is transforming how marketers understand and engage their audiences.

Marketers have long relied on declared data, cookies, and purchase history to understand their customers. But what happens when high‑value visitors remain completely anonymous? Crypto‑wallet intelligence changes the game, providing marketers with a new layer of insight: verifiable, privacy‑respecting signals about customer interests, digital behavior, and spending power, all from the very first visit.

1. Why Crypto-Wallet Intelligence Matters for CRM

Over the past two decades, CRM systems have become the central repository for customer knowledge. But they are built on Web2‑era assumptions:

• You can track customers via cookies or device IDs.
• You can gather insights once they log in, subscribe, or make a purchase.
• Your most valuable data comes from your owned channels.

In practice, this leaves a huge blind spot:

• Anonymous visitors: A significant portion of high‑spending traffic doesn’t log in or fill out forms.
• Fragmented behavior: Valuable customers interact with communities, marketplaces, and platforms you don’t control.
• Limited personalization: Without knowing who they are, your ability to deliver relevant content or offers is restricted.

This is particularly true in sectors like luxury, travel, fashion, and gaming, where VIP clients prefer frictionless browsing and don’t engage through traditional sign‑ups, but represent some of the highest‑value opportunities.

Why it matters:
If your CRM can’t “see” these visitors, you can’t build meaningful engagement strategies for them, leaving money (and loyalty) on the table.

2. What Is Crypto‑Wallet Intelligence?

A crypto‑wallet is more than a payment tool:  it’s a persistent, portable digital identity. By analyzing crypto‑wallet data (with the user’s consent), brands can access a new class of first‑party‑like signals:

• Identity markers: Active crypto‑wallets serve as unique, verifiable identifiers across platforms.
• Digital behavior: Types of digital assets owned (e.g., fashion collectibles, gaming tokens) and interaction history.
• Spending power: Estimated liquidity and portfolio value, a proxy for potential customer lifetime value.
• Community affiliation: Engagement in Web3 ecosystems (brands, communities, marketplaces) indicating loyalty and preferences.

In simple terms: Wallet intelligence lets you understand who your visitors are, what they care about, and how much they could spend, without relying on cookies or declared data.

3. Using Crypto-Wallet Intelligence for Better Segmentation

One of the most powerful applications of crypto‑wallet intelligence is the ability to create personas and score profiles based on their wallet data.

Personas:

By analyzing wallet holdings and activity, you can group visitors into meaningful segments. Examples include:

• Luxury Collectors: Holders of high‑value fashion or art‑related digital assets, with a pattern of premium purchases.
• Frequent Travelers: Crypto‑wallet profiles showing high liquidity and engagement with travel‑related Web3 ecosystems (e.g., loyalty programs or travel‑oriented digital assets).
• Tech Enthusiasts: Users holding assets in emerging networks and engaging with cutting‑edge projects.

Scoring:

Each visitor can be scored on dimensions such as:

• Buying power: Estimated liquidity and portfolio value.
• Engagement level: Frequency and diversity of on‑chain activity.
• Brand affinity: Interaction with communities or assets related to your category.

Why it matters:

Instead of guessing who your high‑value visitors are, you can quantify their potential value and prioritize engagement accordingly.

4. From Insight to Action: Real‑World Use Cases

Here’s how forward‑thinking brands are already using these insights:

• Luxury retail: A high‑end brand identified that 8% of its website traffic came from crypto‑wallets with significant buying power. They built a dedicated VIP campaign (token‑gated exclusive access + in‑store events), driving double‑digit CRM capture growth.
• Travel & hospitality: A global hospitality group used wallet scoring to prioritize frequent travelers with high liquidity for loyalty program invitations, resulting in 2.5x higher engagement rates compared to traditional outreach.
• Fashion ecommerce: A retailer segmented “digital‑savvy shoppers” holding fashion‑related assets and pushed personalized product drops, achieving 3‑5x higher conversion rates than their baseline audience.

5. How to Get Started

Step 1: Detect

Deploy the Absolute SDK to passively detect crypto‑wallet connections on your website or mobile app, without requiring logins or disrupting the experience.

Step 2: Request consent

Through a wallet‑connect interaction, request explicit user consent to access their wallet identity, ensuring transparency and compliance.

Step 3: Enrich & score

Combine wallet‑based insights (buying power, asset types, engagement level) with your Web2 data to create unified profiles and assign scores for prioritization.

Step 4: Activate

Use these enriched profiles to deliver personalized offers, VIP experiences, or tailored acquisition campaigns.

Step 5: Measure & refine

Leverage the Absolute SDK’s dashboards to monitor performance, refine your segmentation, and continuously optimize your engagement strategies.

Conclusion

Crypto‑wallet intelligence is more than a new data source, it’s a strategic lever for marketers.

By transforming anonymous traffic into rich, actionable profiles, you can build better personas, prioritize high‑value customers, and drive personalized engagement at scale.

Curious to know how many high‑value crypto‑wallet visitors are already coming to your site?
Download our latest State of Crypto Commerce & Payments report for the latest data and insights.

Continue the series CRM Enrichment in the Web3 Era:

• Part 2: From Anonymous to VIP – Learn how to detect and engage high-value crypto-wallet visitors.
• Part 3: Segment Smarter – Learn how to build advanced segmentation strategies.
• Part 4: CRM 3.0 – See how crypto-wallet data integrates into next-generation CRM systems.

5 Misconceptions About Crypto‑Wallet Data

“It’s only for crypto payments.”

No, crypto-wallets reflect broader behavior and preferences.

“It’s too technical for marketing teams.”

With the right tools, these insights are accessible and actionable.

“It’s personal data.”

Crypto-wallet addresses are public identifiers; enrichment only happens with consent.

“It’s a niche audience.”

There are 521M active crypto‑wallets globally (July 2025).

“It requires launching NFTs.”

Not at all, you can gain insights without creating tokens or assets.

The post From Signals to Strategy: What Crypto‑Wallet Intelligence Really Means for Marketers appeared first on Absolute Labs WRM™.

BoursoBank, one of France’s largest online banks with over 7.2 million clients, announced the launch of a new suite of regulated crypto investment products (ETPs) in partnership with CoinShares. This move allows retail clients to invest in digital assets like Bitcoin, Ethereum, Solana, XRP, and Cardano directly from their standard brokerage accounts — the same way they’d buy a stock or ETF.

While this announcement made waves in the financial press, it holds deeper implications for brands, marketers and commerce leaders alike. Because if crypto is entering everyday banking, Web3 is about to hit everyday life.

1. A major milestone: crypto enters mainstream banking

Until now, investing in crypto in France meant navigating specialized platforms, self-custody wallets, and unfamiliar interfaces. Now, it’s as simple as logging into your banking app.

Thanks to this partnership:

• Customers can invest in five CoinShares Physical ETPs, all listed on traditional exchanges, fully regulated, and eligible for inclusion in standard “compte-titre” brokerage accounts.
  
• Some of the products even offer staking rewards (like 3% on Solana, 2% on Cardano), with 0% management fees.
  
• The offering positions BoursoBank as a first mover among French banks, meeting growing demand with user-friendly, low-cost, transparent access to digital assets.
  

This is no longer about crypto startups. It’s about established financial institutions making Web3 investment mainstream.

2. Why this changes the game: trust, accessibility and regulation

The significance of this launch goes beyond a product portfolio. It represents a paradigm shift:

• Crypto is now available through a trusted, regulated channel.
  
• It becomes part of the same financial environment people use daily to manage savings, invest in stocks, or prepare for retirement.
  
• For many users, this marks their first entry into Web3 — not via speculation, but as a natural extension of their banking experience.
  

As CoinShares CEO Jean-Marie Mognetti put it:

“This partnership allows French investors to easily incorporate digital assets into their traditional portfolios through their trusted bank.”

In short, crypto just gained a new level of legitimacy and usability in Europe’s largest fintech market.

3. Why it matters for brands: the wallet moment is coming

For marketers and brand strategists, this news may feel far removed. But here’s why it matters:

The moment crypto becomes mainstream in finance, digital wallets and tokens start entering consumer culture — not just as investments, but as part of how people transact, access services, and engage with brands.

That opens the door to:

• Wallet-based loyalty programs
  (Think: rewards stored and redeemed via wallet, not email.)
  
• Token-gated commerce
  (Exclusive access to experiences, drops or content based on token ownership.)
  
• New forms of CRM
  (On-chain data becomes a source of customer insight, segmentation and activation.)
  

Just as the rise of credit cards shaped ecommerce, the rise of regulated crypto products will shape the next generation of customer experience.

4. The takeaway for brands: prepare now

BoursoBank’s move is part of a broader global trend: Financial platforms are integrating crypto into the mainstream, paving the way for the next wave of digital interactions — wallet-native, permissionless, and decentralized.

Brands that begin now — even with small experiments — will have a head start in:

• Building direct-to-wallet relationships
  
• Designing token-enabled engagement mechanics
  
• Leveraging Web3 infrastructure to unlock new revenue streams
  

At Absolute Labs, we help consumer brands and retailers translate this shift into action — from wallet-based CRM to Web3 Commerce.

Conclusion

What started as a niche financial product has now entered your banking app. And tomorrow, it could power your favorite brand’s loyalty program, checkout experience, or exclusive club.

The BoursoBank x CoinShares partnership isn’t just a finance story. It’s a sign that the Web3 era of trusted, regulated, usable digital assets has begun.

And for brands, the real question is no longer if — but how soon you’ll activate it.

Tap into new revenue opportunities by bridging traditional commerce with the Web3 economy.

Let’s talk : https://content.absolutelabs.io/contact-us

The post When Crypto Hits Mainstream Banking: Why the BoursoBank x CoinShares Launch Matters for Brands Too appeared first on Absolute Labs WRM™.

Highlights: New Features & Capabilities

New: Analyze wallets/collections across multiple chains

New: Track multichain assets and collections

New: Even more indicators of wallet value & buying power

New: Even easier to create NFT collections on multiple chains

New: Automate airdrops directly to chosen segments

The post More chains, more capabilities – a growing marketing ecosystem appeared first on Absolute Labs WRM™.

It’s a big day for Web3 loyalty marketing!

Absolute Labs, the leading Web3 CRM and marketing automation platform, announced at NFT Paris ’24 a strategic partnership with Mojito – a true trailblazer in Web3 customer engagement and loyalty solutions for enterprise brands.

Mojito’s platform empowers global brands such as Sotheby’s, Pernod Ricard and the Milwaukee Bucks to easily onboard prospects and customers to Web3 with dynamic token minting, engage-to-earn rewards, fiat and crypto payments and more. When combined with the Absolute Labs Wallet Relationship Management platform (WRM), brands can gain essential insights into their customers interests, develop smart and actionable segmentation strategies, and automate campaigns in-wallet and via “traditional” channels. WRM is trusted by brands such as Louis Vuitton, Rev Racing and Hennessy.

In short, the partnership brings together all the tools and capabilities brands need to successfully power a Web3 loyalty program – either as a standalone program or integrated with existing strategies and campaigns. “Our two companies share a common vision of redefining how brands convert and retain customers by leveraging the ownership, engagement and excitement that Web3 brings,” said Samir Addamine, CEO and co-founder of Absolute Labs.

“Mojito and Absolute Labs have a natural synergy,” said Claire Goodill, Head of Business Development & Partnerships.“We share a vision of seamlessly ushering brands into Web3, and are equally dedicated to elevating customer experiences, particularly for luxury brands – for which we both have deep experience with. Our platforms integrate directly into brands’ existing infrastructure, dramatically increasing how and where they can reach their consumers, in order to drive more revenue.”

With Mojito and Absolute Labs, enterprise brands can power a fully integrated and white-labeled, onchain commerce or loyalty program, with access to all of the data they need to understand, optimize, and automate their customer relationships.

Click here to learn more about the capabilities of Absolute Labs and Mojito or to schedule a demo.

The post Absolute Labs partners with Mojito to transform customer engagement and loyalty in Web3 appeared first on Absolute Labs WRM™.

Why is this such a big deal? Let’s break it down.

Right now, there are more than 700 million active crypto wallets with a lot of value stored in them. What merchant with an online or physical-store wouldn’t want to tap into that buying power? 

To do that, merchants need a solution for accepting crypto payments … and then a means of identifying among wallet holders their best prospects for their products and services, as well as a strategic solution for building campaigns to engage and convert them. In short, they need Crypto.com Pay paired with the Absolute Labs Web3 CRM and marketing automation platform (or, as we call it, Wallet Relationship Management platform).

With Crypto.com Pay, merchants and consumers have a better, faster, and inexpensive  payment solution. Crypto.com Pay allows merchants to receive cryptocurrencies from a growing global user base of Crypto.com users with zero transaction fees. This off-chain service is real time and accessible to all Crypto.com App users around the world.

A simple, single, seamless solution.

With the Absolute Labs’ Web3 marketing platform, brands/merchants can reach more than 700 million crypto wallets worldwide while also adding customer analytics, segmentation, and marketing automation to target and engage those wallets. They can connect their existing customer data (“web2 data”) to consumers who connect their Web3 wallets and provide their consent – adding a valuable new layer of customer insight to the mix. And it provides a means of  creating new ways to acquire and engage customers, and as well as novel strategies for connecting with customers online and at the store.

“Partnering with Crypto.com Pay is an exciting and essential component of our strategy, which is to provide commerce/eCommerce brands with a single integration for more simply, quickly and effectively leveraging Web3 to drive revenue,” says Samir Addamine, CEO, Absolute Labs. “Our Web3 marketing platform sits between the crypto checkout layer – covered by Crypto.com Pay or a range of wallet as a service providers (WaaS) – and the merchant’s own points of engagement, including website, app, physical store locations, rewards program and more.”

The scenario that Samir describes looks something like this:

Solutions such as Crypto.com Pay and the burgeoning Wallet as a Service (WaaS) sector provide consumers with a simple and seamless means of onboarding to Web3 and using wallet assets to make common transactions such as a purchase online or at a store. The Absolute Labs Web3 marketing ecosystem gives brands and merchants the ability to better understand who those wallet-holding consumers are, identify their best prospects, and automate their engagement with those consumers – whether it is directly in wallet, to connected email accounts, or popular social platforms like X or Discord.

It’s important to note that a solution like this can operate as a stand alone “stack” or easily integrate with an existing Web2 stack to create omnichannel campaigns.

 Benefits of the combined offering include:

• Acquire new customers with crypto buying power
• Identify and target potential customers: Absolute Labs’ Web3 marketing platform extends reach to more than 700 million crypto wallets worldwide while adding customer analytics, segmentation, and marketing automation to target and engage those wallets; Crypto.com helps brands target its 80 million+ customers through dedicated campaigns
• Activate wallet-holders both in-store and online:  extend offers, incentives, and rewards to prospects and customers where and when they will have the most impact
• Fiat Currency Settlement: Crypto.com Pay enables seamless settlement of cryptocurrency transactions directly into fiat currency, providing merchants peace of mind

The announcement of our partnership with Crypto.com comes on the heels of other exciting news at the company, including partnering with Google Cloud and being listed on the Google Cloud Marketplace and announcement of the availability of our Wallet Tracker, for identifying visitors to your website or app who have Web3 wallets.

Ready to add wallet-based marketing to your brand strategy? Click here to schedule a demo or get more information!

The post Absolute Labs + Crypto.com Pay: World-class cryptocurrency payment infrastructure with full-funnel marketing capabilities appeared first on Absolute Labs WRM™.

The partnership is further evidence of the momentum building for brands to embrace wallet-based marketing and wallet-first strategies for acquiring a new generation of customers .. generating new revenue streams … and reimagining how loyalty can be encouraged and rewarded.

In Web3, Wallets Make the Register Ring

Brands worldwide trust Google Cloud with its enterprise-grade solutions, seamless integration and flexible terms to be the pillar of their digital transformation initiatives. In partnering with Absolute Labs, we’re thrilled to bring Google Cloud customers a purpose-built solution that provides access to 700+ million wallet prospects and customers to generate essential Web3 insights. Moreover, they can unify Web2 and Web3 data assets, automate cross-channel initiatives and orchestrate campaigns with integrated wallet messaging, air drops, email, Discord, Twitter, push and SMS.

“We’re excited to be a vetted partner on Google Cloud Marketplace, so that its users can easily integrate the solution and quickly realize its contribution to revenue growth, improved customer retention, new loyalty paradigms and more.” says our CEO and co-founder, Samir Addamine. “Gaining the trust and partnership of Google Cloud is yet another milestone on our journey to accelerate Web3 adoption and become the de facto standard for marketers building and executing campaigns in this exciting new space.“

Let’s Get Physical … and Digital

Leading consumer brands and retailers are looking to Google Cloud Marketplace and its comprehensive suite of solutions now including the Absolute Labs Wallet Relationship Management platform, to help them capture the transformative potential of Web3.

From reaching a new generation of customers, to capturing the considerable buying power of consumers with crypto wallets, to creating new ways to reward loyalty, it’s truly a game-changing time. The strategy of “phygitals,” in particular, has captured the imagination of leading luxury brands like Louis Vuitton and retailers such as Nordstrom.

A phygital combines elements of both the physical and digital worlds by linking experiences and products that seamlessly integrate physical and digital components. This can take many forms:

• Purchasing a physical product which also unlocks a digital ID or collectible … or vice-versa.
• Embedding an RFID or NFC (near field communication) device in apparel that links to a Web3 wallet and/or NFT that can be used to identify consumers for exclusive shopping experiences and offers
• Link seller to consumer for post-purchase marketing and loyalty-building
• Gamified experiences that capture consumer imaginations, extend their brand engagement, and add a new layer of interest and excitement in their purchases

For marketers, it opens an entire new “playbook” for achieving their acquisition, conversion and retention objectives – from “top of the funnel” strategies and tactics through optimizing lifetime value. Absolute Labs WRM can be instrumental every step of the way:

• In assessing a consumer brand or retailer’s total addressable market with its Wallet Tracker – a simple pixel (SDK) that gets installed on a website or app to identify who among its visitors/users have a Web3 wallet
• In gaining essential insights into the profiles and preferences of its customers who have an affinity for Web3
• In creating actionable segments for targeting strategies and campaigns
• In executing cross-channel campaigns – including retail activation, minting of NFTs, wallet messaging, and more.

The post Absolute Labs Launches on Google Cloud Marketplace to Help Accelerate a New Era of Wallet-Based Marketing and Web3 CRM appeared first on Absolute Labs WRM™.

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