WORLD OF WOMEN
How World of Women is Blazing a Path for Diversity and Artistry
Use Cases:
- Community development and analysis
- Segmentation
- Marketing automation
WORLD OF WOMEN
How World of Women is Blazing a Path for Diversity and Artistry
Use Cases:
- Community development and analysis
- Segmentation
- Marketing automation
NFT Now called them “an absolute juggernaut in the NFT space … one of the community’s greatest success stories.”
Dapp Radar said it’s “one of the main diversity leaders in the entire Web3.”
And Rolling Stone added that their NFTs “are cracking crypto’s boys-club image.”
We’re talking about World of Women (WoW), one of the world’s most successful NFT brands whose mission is to build an inclusive future by creating a vibrant community for women building and leading at the digital forefront.
Absolute Labs couldn’t be more proud to call itself a partner of this trailblazing company that hasn’t just made history but looks to expand its impact in the future.
“Web3 is positioned at the edge of tech innovation and yet is broadly unsophisticated in its use of traditional marketing tools and tactics. I was delighted to find Absolute Labs, which allowed me to apply CRM best-practices in a way that respects onchain ethos,” says Chelsea Chung, VP of Marketing at WoW.
Supporting every phase of WoW’s mission and value proposition
Our CRM and marketing automation platform is helping WoW build anonymized wallet segments from holders to targets, deliver activity-based communication, and gain critical insights into user behavior, preferences and opportunities across blockchains.
“Knowing your audience and how to reach them in a pseudo-anonymous environment is tricky, but Absolute Labs allows me to unlock and act upon the wealth of information available on the blockchain,” says Chelsea. WoW leverages the platform’s extensive analytics and insight tools, and uses its no-code forms and NFT collection builder modules to engage holders based on pre-set business rules.
The ways in which Absolute Labs helps WoW execute include:
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Automated marketing based on the movement of WoW NFTs, such as a new purchase or sell.
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“Flows” that can act upon recommendations and feedback from wallets that are talking about WoW, whether it be on X, Instagram or Farcaster.
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Tailored offers for WoW holders based on their interests and activity, providing specific ways to activate WoW’s partners.
WoW’s mission for an inclusive future has universal appeal.
While it has attracted notable celebrities like Reese Witherspoon, Shonda Rhimes, Eva Longoria, and beauty influencer Huda Kattan, it’s the sum of WoW’s decentralized supporters that continues to broaden its impact across Web3 and beyond.
Together, we look forward to helping this extraordinary brand connect with more builders, artists, developers, collectors and organizations who believe the future is bright with women at the forefront.
Discover more about World of Women: https://www.worldofwomen.art/
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