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How Chris and Friends doubled the buying power of its community & acquired 30% more users in 2 weeks

Use Cases:
  • Community development
  • Customer acquisition
  • Segmentation
  • Marketing automation

How Chris and Friends doubled the buying power of its community & acquired 30% more users in 2 weeks

Use Cases:
  • Community development
  • Customer acquisition
  • Segmentation
  • Marketing automation
Chris and Friends

Lifting web2 brands into the web3 ecosystem

Chris and Friends' community-driven NFT service - nftlab.berlin - has a stated mission of "lifting web2 brands into the web3 ecosystem." And what powers this community is its Avatarzz NFTs - a limited collection of 10.000 unique ai generated NFTs, living on the Ethereum blockchain, which gives its holders access to exclusive benefits and experiences from every project the service builds.

This addition to the community increased its value 125% in one week. Moreover, media portfolio value increased 86%, X (formerly Twitter) users doubled. And Avatarzz are a dominant PFP among its members.

Customer Challenges

Because Avatarzz holders are essentially owners of nftlab.berlin, attracting people who embrace the community vision and mission is critical. So onboarding new members across the competitive landscape who fit the company’s ideal customer profile is job one. Retaining and rewarding its most valuable existing members is equally important, since it enriches the community and adds value.

Customer Strategies

The two step process included doing a deep dive into its current community member profiles — to paint a clearer picture of their interests, on-chain behaviors, and preferences — and then find new and effective ways to reach their most promising segments and onboard them to Avatarzz.

Customer Results

Chris and Friends doubled the buying power of its community & acquired 30% more users in 2 weeks!

Engaging and exciting brands (in web2 and web3) to join nftlab.berlin, take advantage of its service and build win/win partnerships is key to enriching the entire ecosystem.

Analyzing and understanding the communities

The Absolute Labs team started its partnership with Chris & Friends by identifying current Avatarzz wallet holders in its Wallet Relationship Management(TM) platform. This enabled us to not only gain insights into the interests and behaviors of current customers, but also better understand who its competitors were.

An analysis of these competitors helped the nftlab team understand what communities they were interacting with, what other NFTs held, what their web3 maturity was, and more. This enabled them to target precision-targeted, smaller NFT communities that met their desired profile which included buying power, social media activity and wallet age. A second criteria was that the chosen communities had a pathway to direct outreach and the opportunity to build collaborations.

Helping them to focus on more opportunistic segments, provided a more community-centric approach in line with its mission, and ""lower hanging fruit"" to realize quicker gains. In so doing, the right message was sent to highest value prospects who could see for themselves the value of being part of the nftlab.berlin community.

Finally, to acquire members from these targeted communities, each given the opportunity to raffle 20 Avatarzzz and get a free ticket to a Blockchain conference.

Chris from Chris and Friends

We're excited to see how WRM can help us continue to leverage our strategies and build momentum for bringing web2 brands into web3.

Chris HortschFounder, Chris and Friends

Growing the Community

By understanding and targeting members that are aligned with its community-growing objectives, Chris was able to grow its Avatarzz wallet holding community by 34%.

This addition to the community increased its value 125% in one week. Moreover, media portfolio value increased 86%, X (formerly Twitter) users doubled. And Avatarzz are a dominant PFP among its members.

The TLDR

  • Every NFT Collection has a community dynamic — the details of which provide incredible insights into their preferences, behaviors and interests

  • Defining target segments that are truly actionable (i.e., can be effectively reached and engaged) is key to marketing in web3

  • Avatarzz is a great case study in how an NFT collection can empower its holders to be the catalyst for a larger mission, such as onboarding web2 brands into web3

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