- Addressable audience segmentation
- Customer acquisition
- Brand engagement
- Loyalty & rewards
LOUIS VUITTON VIA
How Louis Vuitton made Luxury Brand History in Web3
Use Cases:
In planning the Louis Vuitton VIA program, Louis Vuitton embarked on a "new voyage of creation with Web3" …
… to design an experience for those seeking to explore new dreams and realities while collecting unique creations.
Their goal was to invite its most devoted collectors and innovators to embark upon this new voyage. A voyage of limited collectibles with unlimited possibilities, a voyage to create connections and expand their horizon.
Absolute Labs collaborated closely with Louis Vuitton's digital innovation team and other suppliers to build the required marketing infrastructure and data analysis capabilities.
The ways in which Absolute Labs helps Louis Vuitton execute include:
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Building the Infrastructure:
Implement a Web3 marketing stack, provide insights to create a custom audience and invite participants to the program,
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Identifying the Audience:
Allow Louis Vuitton to identify from millions of wallet-holders those who embodied the brand. Interested consumers connected their wallets on louisvuitton.com and provided personal details to be considered for the next stage: an invitation to buy the €39,000 VIA Treasure Trunk.
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Launching the Experience:
Manage the allow list registering process and the delivery of invitations, as well as the possibility of running omnichannel campaigns through our platform.
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Perspectives for the future:
Enable Louis Vuitton to animate the VIA community with an even higher level of individual personalization and extra attention on a day-to-day basis or at VIA events.
The launch of Louis Vuitton VIA was unique, and stimulated discussions on how blockchain-based technologies will transform relationships and luxury in the next Internet era.
More information: https://us.louisvuitton.com/eng-us/faq/products/digital-collectibles-us
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