NFT Paris – XYZ 2025 marked a pivotal moment for Web3 adoption in business. Across discussions at our booth, thought leadership on stage, and high-level conversations at our side event, one clear message emerged:
Web3 is no longer just an experiment—it’s delivering real business value.
At Absolute Labs, we had the opportunity to engage with leading brands across retail, luxury, fashion, automotive, and consumer goods, all focused on moving beyond digital assets to connect with crypto-savvy consumers, both online and in-store.
We also connected with leading Web3 communities and ecosystems, whose enthusiasm for implementing tailored loyalty mechanisms—for consumers, investors, and developers—underscored the growing convergence between traditional brands and Web3-native audiences.
This evolution is paving the way for new business models and innovative collaborations in the digital economy.
Web3 & Commerce: A Growing Market Opportunity
At NFT Paris – XYZ 2025, Absolute Labs stood out as a bridge between Web2 and Web3, helping brands activate crypto-savvy consumers directly within their e-commerce platforms and in-store experiences.
During our exclusive side event, co-hosted with Salesforce, Solana Labs, Trust Machines, and NewStore, the discussion focused on how Web3 communities are a new market opportunity for brands.
Meanwhile, our team contributed insights on major industry shifts at NFT Paris, including:
🔹 Luxury & Web3 – How LVMH, Richemont, and Aura are leveraging Digital Product Passports (DPPs) to enhance customer engagement.
🔹 DeFi & RWAs – Antony Gardez (Absolute Labs) joined Chronicle Labs, 1inch, and Steakhouse Financial to explore how tokenization is redefining asset ownership and finance.
Key Takeaways from NFT Paris 2025
✅ Web3 to Ecommerce is becoming a priority to generate incremental revenue
Luxury, fashion and consumer goods brands are actively integrating crypto payments, tokenized commerce, and wallet-based engagement to create seamless, high-value shopping experiences with Crypto-shoppers. Brands that embrace Web3 Commerce now are securing a competitive edge.
✅ Loyalty is shifting from points-based rewards to immersive experiences, merging Web2 and Web3 strategies.
Web2 brands can enhance their Digital Product Passport (DPP) initiatives by integrating Web3 technologies, thereby enriching customer engagement and loyalty. Simultaneously, Web3 communities are adopting loyalty programs to sustain their ecosystems, rewarding stakeholders such as consumers, investors, and developers.
✅ RWAs and Bitcoin adoption signal blockchain’s next business frontier
Tokenization of real-world assets is gaining traction, but regulatory clarity and scalable infrastructure remain key challenges. Meanwhile, Bitcoin’s role in commerce is expanding, with innovations in Ordinals, Layer 2 solutions, and tokenized assets driving new opportunities.
✅ Web3 + Ecommerce is gaining momentum
- Crypto consumers spend more: 3x higher conversion rates than non-crypto shoppers.
- Web3 Marketing and Loyalty are moving from fragmented activations to structured, scalable engagement strategies.
- Absolute Labs provides the missing link between Web2 and Web3, turning blockchain data into real business intelligence.
Absolute Labs turns Web3 into Real Business Growth
👉 Book a call with our team to get a free Web3 assessment of your Web3 Commerce market opportunity.
