HOW NFT PARIS LEVERAGED ITS WALLET DATA TO DRIVE LOYALTY FOR ITS EVENTS AND BUILD EXCITEMENT FOR ITS SPONSORS
- Addressable audience segmentation
- Brand engagement
- Loyalty & rewards
The competition to attract conference attendees and sponsors in a space as fast-moving and high-interest as Web3 is intense. NFT Paris has a legacy of creating marquis events; question it faces now: how to extend and build on its past success. For that, it needed deeper insights into who they should be targeting to attend for the first time, and how to reward prior attendees to return.
An analysis of the event’s prior attendee profiles in the Absolute Labs platform, and a partnership with Zealy for social engagement measurement, provided key insights into high-priority personas, and ways to enhance NFT Paris’ value proposition. Core to these strategies: the creation of a unique loyalty program.
Transforming the Event into an Experience
The creation of an $NFTPARIS token as the centerpiece of a robust loyalty program provided a unique opportunity to extend the experience both on the show floor and beyond. Absolute Labs played a pivotal role in building out this value proposition and success in the distribution of the token and its activation strategies.
The multifaceted experience includes incentives for earlybird ticket purchases, active social promotion and other community benefits.
“With the help of Absolute Labs Web3 CRM, our @NFTParis token is innovating how events like ours engage and reward customers. It's a critical component of our marketing stack.”Alexandre TsydenkovFounder, NFT Paris
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