From CRM to WRM
CRM has come a long way, from rudimentary record keeping, to data-driven targeting and complex martech stacks. The blockchain is the next “big thing” … necessitating a new kind of engagement.
In this article, Jeff Kauffman founder of Jump, a news source and community for marketers engaged in Web3 and the future of brand creation, looks at the evolution of Web3 technology, and provides an in-depth look at the absolute labs Wallet Relationship Management™ platform.
Read the full article here.